Link-building improves your website’s rank and organic traffic. No wonder it’s a must-know strategy for all digital marketers and website owners. So, here’s a quick guide on quality link-building strategies that will help you improve your website’s SEO. Read on!
Understanding Quality Links
High-quality backlinks come from reliable sources and are excellent at improving your website’s SEO.
Why?
Because they boost your site’s credibility. At the same time, good backlinks elevate your site’s position in search engine results pages (SERP).
High-Quality vs. Low-Quality Links: Spotting The Difference
A quality link is relevant and authoritative, while a low-quality link lacks relevance and domain authority in SEO.
Low-quality links are usually readily obtainable and may be self-generated or solicited—you should avoid them!
These low-quality links often come from websites without strict content curation processes. It may also mean the website doesn’t specialize in any niche.
That’s a huge red flag, and they’re not good for your site. Take note of that the next time you do an SEO audit.
Why Relevance And Authority Should Be Your Top Priority
Relevance in link-building guarantees that the linked content aligns with the content of the originating page.
If you do it properly, you put your website among a network of quality pages.
With that, Google will “see” your content as popular, authoritative, and reliable. That’s how you rank up in search results.
What about authoritativeness?
This is the arbiter of your website’s credibility. Google checks your content by gauging the caliber and volume of the inbound links it has from other authoritative sources.
The greater your website's authoritativeness, the better your search engine rankings.
This might be overwhelming for newbies, but there’s only one acronym you should remember when building links for SEO: EEAT.
This stands for:
Experience
Expertise
Authoritativeness
Trustworthiness
If your links help build your website’s EEAT, you’ll be on your way to achieving better search engine rankings.
The Drawbacks of Quantity-Focused Link Building Strategies
Quantity-focused link-building strategies may result in the following drawbacks:
Google penalties: Google has become extremely effective in spotting low-quality, spammy links. If your website has many such links, Google may penalize you, harming your SEO ranking.
Limited conversion potential: while low-quality links drive more traffic to your site, converting this traffic to leads or customers is nearly impossible. Why? You’re not getting traffic from people who are actually interested in your content. Remember: low-quality links = low-quality traffic.
Short-lived results: the traffic you get from low-quality links isn’t the traffic you want in the long run. This traffic loses value over time. This results in a sharp fall in your website ranking. In other words, the faster you gain traffic with low-quality links, the faster you lose them.
The Benefits of Prioritizing Quality Over Quantity
But quantity isn’t always bad. Simply put, the more high-quality links you can obtain, the better. It’s a balancing act! Here's why balancing link quantity and quality is important:
As one of the most effective SEO best practices, investing in quality links raises your site’s organic traffic and rank. Search algorithms reward websites with high-quality links more than low-quality ones.
High-quality links enhance user experience by giving them the exact information they need. These links also encourage your users to stay on your site longer — or even return in the future!
Connecting with reputable websites establishes your brand as an authority. It also fosters greater client loyalty and brand recognition.
Quality links minimize the chances of receiving penalties from search engineers.
Best Link-Building Strategies
You can choose from many link-building techniques out there, but the following are some of the best ones you should consider using.
Start with keyword research: this one’s a no-brainer. Find and use keywords that people are using. Use quality research tools such as Moz or Ahrefs to do this.
Build links with relevant websites: obtain links from sites with content related to your topic. This allows individuals who click through those sites to understand why they see your content.
Build links regularly: treat link-building as an integral part of your SEO strategy. Make it a regular commitment — if you want to obtain significant results, do it as if your website’s life depends on it!
Create shareable content: Content marketing is an effective strategy for link-building. It will attract more visitors and increase revenue. So, integrate it into your business strategy. Ensure your content is relevant and of high quality. This will entice other authoritative websites to link to your website.
Best Tools to Find Quality Links
Learning about link building is just the first step. The real research starts when you look for quality links. Here are the best SEO tools to make your research easier.
1. Google Search Console shows who's linking to your website. After adding your site to Console, you can check the links to your site report. It lets you see where most of your links come from, which pages on your site get the most links, and the most popular anchor text used in the links.
2. You can use SEMRush to find keywords and check backlinks. It has a backlink audit tool for finding and removing bad links that are hurting your Google ranking. You can easily see each link going back to your site and get rid of the harmful ones.
3. Majestic works like search engines to check your site. It offers many link tools, such as the Topical Trust Flow chart. This chart categorizes sites linking to you by topic, helping you see if the sites linking to you are relevant and trustworthy. Majestic also has a bulk backlink checker. This tool lets you see the backlink count for many domains.
4. The CognitiveSEO Inbound Link Analysis tool provides detailed information to understand your link situation better. Using this tool will help you compare with competitors, analyze your links, and get rid of unwanted ones. This tool also offers features like daily rank tracking, backlink checks, and link previews.
5. Use professional backlinking and SEO services, such as what I offer. There’s many upside to using the backlink professionals. For one, the guidance: SEO and backlinking professionals know what’s in and out with backlinks strategies. You get the guidance you need all the time. Plus, letting them focus on this task frees you up to focus on the more important parts of your business.
Link Building Strategies for SEO Triumph
Focusing on quality link-building strategies effectively builds your website’s SEO performance. Follow the above link-building strategies, and prioritize obtaining quality links over easy-to-obtain links.
If you’re looking for a reliable backlinking expert, check me out at KevanSEO.com — I offer backlinking strategies tailored to your needs. Contact me today, and let’s talk!
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